“This new wave of younger feminine watch fans is a comparatively new phenomenon,” stated Roberta Naas, a veteran horology journalist, creator and founding father of the web site A Well timed Perspective. And as “watches have turn out to be extra common,” she stated, Dimepiece is an instance of a group of “ladies supporting one another, having enjoyable and sharing tales.”
Ms. Wallner — who grew up in New York and, after school, spent 5 years in Los Angeles earlier than returning to the town — stated 2019, the yr she spent engaged on editorial content material for Sotheby’s watches division, was the inspiration of her horological background.
She additionally credited many ladies for sharing their data and encouragement, together with Isabella Proia, an affiliate vice chairman at Phillips Watches; the Watchonista advertising specialist J.J. Owens (“She’s been accumulating since she was an adolescent”), Zoe Abelson of @watchgirloffduty and Cara Barrett (“Her Hodinkee piece on why “All Watches Ought to Be Unisex” made waves within the trade and set a constructive, progressive tone for the remainder of us attempting to change it up”).
Ms. Wallner operates each the web site and Instagram web page herself, making a dwelling as a contract author, inventive marketing consultant and by portray pet portraits. As an influencer, she stated, “the paid alternatives I’ve labored on have been with luxurious consignment websites like The Actual Actual or a watch boutique like Watches of Switzerland.”
To her, Dimepiece, which takes up the majority of her workweek, is actually greater than a interest, and he or she needs to construct it to the purpose that it turns into a trusted useful resource. “Inevitably, because the mission develops, I might want to monetize, however I’m attempting to be very intentional about how that is completed,” she stated.
However Dimepiece has prompted some customers to ship Ms. Wallner what she describes because the “I by no means even cared about watches earlier than, however now I’ve to get a watch” sort of messages and wrist photographs (generally from males).