Nordstrom Has So Many Cool Emerging Brands—I’m Freakishly Obsessed With These 8


It’s no secret just how much I shop at Nordstrom. For as long as I can remember, the retailer has been my go-to source for all things fashion and my first destination for any closet essentials that need replenishing. While the site is filled with heavyweight brands like Gucci, Nike, and Ugg, you might not be aware that it’s also home to some of the coolest on-the-rise labels that only the most devoted of fashion people know about. They’re all hiding in Nordstrom’s section called Space: Emerging and Advanced Designers.

Tab over to this section of Nordstrom’s website and you’ll be met with plenty of sartorial goodness, the likes of which are typically found at sites like Ssense or Farfetch. Thanks to Olivia Kim, Nordstrom’s VP of creative projects, the retailer is now home to a number of fashion’s most exciting indie labels like Isa Boulder’s stunning swimwear, YanYan’s creative knits, or Puppets & Puppets’ romantic silhouettes. Here, I’m getting you acquainted with my eight favorites.

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