On Sunday, Telfar, the rebellious anti-fashion-with-a-capital-F model, held a information convention to announce its newest undertaking, Telfar TV.
The 24-hour stay TV station will likely be accessible by way of an app on sensible TVs. The channel gained’t be on YouTube or Instagram, the corporate stated; there will likely be no solution to share its programming or depart feedback.
It’s not but clear what that programming could also be or when it’s going to air, although that appears to be the purpose: Telfar TV is a “void,” and a “vessel” for expression by the designer Telfar Clemens and his group.
However right here’s the place followers of Telfar’s enormously well-liked procuring baggage, the sometimes sold-out Bushwick Birkin, ought to pay shut consideration: Watching Telfar TV could also be one of the simplest ways to attain a bag. Mr. Clemens is uninterested in bots — uninterested in the robots or individuals or robot-people who snap up his baggage solely to resell them for 10 occasions their unique worth.
He’s “right here to take again each bag that the bot has stolen from us and provides it proper again to everyone on this room,” Mr. Clemens stated.
At unannounced intervals the TV station will air a QR code permitting viewers to buy the newest bag drop. The drop gained’t be introduced wherever else. “We will drop precisely as many baggage as individuals are watching,” stated Babak Radboy, the artistic director of Telfar.
This will likely be examined with a brand new bag form: the duffel, a buttery leather-based cylinder with lengthy and brief straps, imprinted with the model’s “T” brand on its sides. Like the unique Telfar procuring bag, it is available in small, medium and enormous sizes.
“Wait, who desires one?” Mr. Clemens requested on the information convention, after rolling out black and white variations of the luggage on a pedestal and unveiling them like a recreation present prize, eliciting cheers and grabby arms thrust within the air. “You gotta try TC TV.”