Malayalam digital platform Karikku’s founder Nikhil Prasad on the group’s OTT début on Netflix
Standard Malayalam digital platform Karikku, made its Netflix début with a sketch video Ripper — The Needed Killer. Uploaded on April three on Netflix India’s YouTube Channel, it has already garnered 10 million views — one of many highest figures for the channel.
This determine, Karikku founder Nikhil Prasad says, is “excessive and quick rising” even for the OTT platform. He had been in talks with OTT platforms similar to Netflix to develop different content material when this venture got here up for dialogue.
“It was meant as a promotion for the Malayalam movie Irul which is streaming on Netflix. We advised this format as a substitute with a video reference to Irul within the sketch, an concept that Netflix agreed with,” he says.
Irul starring Fahadh Faasil and Soubin Shahir, and directed by Naseef Yusuf Izudin, launched on Netflix on April 2.
Shaped in 2018 by Prasad, Karikku has grown into one of many prime digital content material creators in Malayalam with virtually seven million followers on YouTube. It hit the jackpot after conceptualising the massively common YouTube collection Thera Para.
The forged of Ripper… too contains Karikku and Thera Para
The complete artistic workforce
The one problem, in accordance with Prasad, was the length for the sketch, “It couldn’t exceed 13 to 14 minutes, we couldn’t cross that. Which made it tough to convey the storyline, however we have been in a position to make it work.”
The virtually 17-minute episode (together with credit) revolves round a serial killer on the unfastened in Kochi, and a gaggle of mates who alternate between being afraid and joking about it. “We had full freedom to create what we needed to and the way. There was no interference on the a part of Netflix and they’re very proud of how every part has turned out,” Prasad says.
Karikku is now in talks with different OTT platforms as properly about content material creation, with their spectacular début on Netflix solely serving to to make the convincing half simpler, Prasad believes.