Iceland takes a swipe at Zuckerberg’s ‘Meta’ announcement in new viral tourism video


If the objective was to get individuals speaking about Iceland, a brand new tourism video is greater than succeeding.  

A video printed yesterday by Impressed by Iceland, a advertising and marketing marketing campaign for Icelandic tourism, takes purpose at a Mark Zuckerberg video launched in October asserting Fb’s identify change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a digital world that “would be the successor to the cell web.”

The metaverse’s defining high quality, mentioned Zuckerberg, is “the sensation of presence … such as you’re there with different individuals.”

Welcome to ‘Icelandverse’

Icelandic tourism authorities appear to assume they will provide one thing higher.

Within the new video, a Zuckerberg lookalike — full along with his Caesar minimize, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a spot of “enhanced precise actuality with out foolish wanting headsets.”

“As we speak I need to speak about a revolutionary strategy on methods to join our world — with out being tremendous bizarre,” the speaker deadpans to the digicam.

The video extolls Iceland’s “utterly immersive” experiences, corresponding to its actual rocks, actual people and “skies you may see along with your eyeballs.”

Press supplies despatched to journalists proceed the parody, explaining that Icelandverse was created “after hundreds of thousands of years in improvement” and that “customers can discover and navigate their means by means of the various completely different layers of fascinating actuality, simply by visiting.”

Officers, too, are in on the act.  

“Icelandverse has been constructed with specialists in authorities, business, nature and academia, plus just a few volcanoes,” mentioned Sigridur Dogg Gudmundsdottir, head of Go to Iceland, within the video’s press launch.

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