HDFC Life stands with Dabbawalas of Mumbai with ‘PromiseWalaDabba’ Marketing campaign


HDFC Life, Mumbai Dabbawalas, PromiseWalaDabba Campaign
From final 125 years Dabbawalas neighborhood has delivered well timed tiffins to over 2 lakh clients each single day.

In assist of Mumbai’s Dabbawalas, HDFC Life in affiliation with Ketto India has initiated #PromisewalaDabba, a nationwide crowdfunding marketing campaign.

On account of circumstances surrounding the COVID-19 pandemic and the continued lockdown, the Dabbawalas of Mumbai are one of the crucial affected communities, with motion restrictions and places of work and industries closed and do business from home in impact. The neighborhood had no possibility than to return to their respective villages and swap to a unique supply of livelihood.
HDFC Life, Dabbawalas ,PromiseWalaDabba
#PromiseWalaDabba has been initiated by the insurance coverage firm for supporting the neighborhood, with an goal to assist the Dabbawalas of Mumbai stand on their toes as soon as once more with a month’s provide of ration, delivered to their houses. Ketto, India’s foremost crowdfunding platform has additionally partnered with HDFC Life as a part of the marketing campaign as a way to function a platform to boost cash for this trigger.
HDFC Life, Dabbawalas ,PromiseWalaDabba
As a part of the marketing campaign, a #PromisewalaDabba might be delivered that features important provides reminiscent of staple meals elements, spices and accompaniments, sanitizers and toiletries.
HDFC Life, Dabbawalas ,PromiseWalaDabba
From final 125 years Dabbawalas neighborhood has delivered well timed tiffins to over 2 lakh clients each single day.






Contribute in the direction of the trigger at https://ketto.org/dabbawala

This can be a press launch printed on behalf of HDFC Life. No a part of the article has been edited.

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