“Beetlejuice” is getting back from demise’s door — and taking on residence on Broadway.
The fan-favorite musical comedy, which tells the story of a goth woman and a pushy poltergeist and overcame a sluggish begin to win viewers’s hearts, will open on the Marquis Theater on April 8, producers introduced Monday.
The musical, which starred Alex Brightman because the titular ghoul in a striped go well with, performed its final efficiency on March 11, 2020, on the Winter Backyard Theater earlier than being shuttered with the remainder of Broadway and the town’s different stay efficiency venues. It had carried out nicely in its preliminary run, however was set to be pressured out of the Winter Backyard in June 2020 because the Shubert Group made means for “The Music Man,” a closely promoted mission that stars one in every of Broadway’s most dependable viewers attracts: Hugh Jackman. (That musical is now set to start preview performances on Dec. 20.)
The ouster of a present that was a box-office success — “Beetlejuice” grossed almost $1.6 million over Thanksgiving week in 2019, setting a file for the Winter Backyard — was uncommon, and an indication of the booming demand for restricted theater house.
“It’s unhappy and a disgrace, and in addition, in its personal means, historic,” Hal Luftig, a “Beetlejuice” co-producer who has been engaged on Broadway for 30 years, mentioned on the time. “I don’t suppose there’s ever been a case when a present has turned itself round in such a style after which has to go away its theater.”
“Beetlejuice,” which was capitalized for $21 million and opened in April 2019, grew to become a sensation on TikTok, which led to further ticket gross sales. A preferred weekly costume contest lured Lydias and Beetlejuices to the present’s midtown marquee.
In his assessment of the present for The New York Instances, Ben Brantley praised Brightman’s efficiency and the “jaw-droppingly well-appointed gothic funhouse set” by the set designer, David Korins (“Hamilton”), however lamented that the musical “so overstuffs itself with gags, one-liners and visible diversions that you simply shut down from sensory overload.”
With a ebook by Scott Brown and Anthony King; music and lyrics by Eddie Excellent; and route by Alex Timbers (who’s up for a Tony Award for steering “Moulin Rouge!”), the stage manufacturing was tailored from Tim Burton’s 1988 movie. The present was nominated for eight Tony Awards, however received none.
“Beetlejuice” was set to start its first North American tour in 2021, however the pandemic delayed it to the 2022-23 season.
Tickets for the Broadway present will go on sale Oct. 1 by way of Ticketmaster, with casting to be introduced at a later date.