ASAP Rocky Is a Quilted Teddy Bear

When ASAP Rocky requested Eli Russell Linnetz if he may go to the younger designer’s studio, Mr. Linnetz was considerably reluctant. His area is “very personal,” he mentioned, tucked away in Venice Seashore, Calif., remoted from the style world.

However the New York rapper confirmed real curiosity within the label, ERL — and he was “the sweetest, most charismatic particular person,” Mr. Linnetz mentioned, which the designer discovered refreshing. He had spent a couple of years within the music trade, directing music movies for Kanye West and creating units for Girl Gaga, earlier than leaving in order that he “may go and create one thing like genuine,” he mentioned. Now he’s thought of one among style’s subsequent huge issues.

When it got here to the Met Gala, ASAP Rocky knew straight away that he needed to put on a large quilt from ERL’s spring 2022 assortment. Within the look guide for that assortment, it’s worn by a girl like a large scarf, enveloping and forming a prepare round her.

“He was, like, ‘I need that,’” Mr. Linnetz mentioned.

For the Met Gala, Mr. Linnetz designed a customized model utilizing scraps of material and vintage quilts sewn again collectively, together with a couple of private results, like his dad’s bathrobe. He commissioned a quilter in North Carolina, Zak Foster, who focuses on reminiscence quilts — that’s, quilts produced from somebody’s previous clothes, usually for households in mourning.

“I used to be intrigued by that idea, as one thing very American,” he mentioned. “I didn’t assume a lot concerning the theme aside from that, simply because I really feel like every thing I do is intently associated to Americana.” Mr. Linnetz can have one among his items, a recreation of an vintage baseball uniform, displayed within the Met exhibition.

Mr. Linnetz acknowledges the Met Gala as an enormous second for his small label, and talking on Zoom a few week earlier than the occasion, he was nonetheless engaged on being snug with that.

“I dreamed about dressing somebody, however I used to be form of torn,” he mentioned. “I felt like possibly it’s good to only preserve your head down and work and focus and never get caught up in that. I created ERL to get away from all this music trade movie star form of stuff.”

A number of Met Gala visitors ended up asking to be dressed by ERL, Mr. Linnetz mentioned, however in the long run he needed to “concentrate on somebody that I truly am like associates with, and imagine in, and is only a good particular person.”

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