Apple holds the road on costs for brand new iPhones, iPads and Apple Watches.


Apple on Tuesday unveiled an array of recent {hardware} choices — together with an replace to its flagship iPhone — enhancing on earlier fashions. However one metric remained principally the identical: the value.

The brand new iPhone 13 will value $800, the identical as final yr’s iPhone 12, whereas the iPhone 13 Mini will value $700, an identical to final yr. The costlier fashions of the brand new telephones, the iPhone 13 Professional and 13 Professional Max, will value you $1,000 and $1,100, respectively, the identical as final yr’s premium variations.

Apple has raised its telephone costs through the years, with the will increase generally spooking shoppers. Gross sales of the costlier iPhone X fashions that started at $1,000 in 2018 had been slower than anticipated, as an example, inflicting Apple to mark down income estimates and lower costs in China.

The corporate responded in 2019 with a less expensive providing: $700 for the iPhone 11, down from $750 for the comparable iPhone XR the prior yr. And final spring, it unveiled a brand new funds iPhone SE for $400. Some analysts thought the technique may be shrewd throughout the pandemic, as folks tried to economize.

Lately, iPhone gross sales have been by way of the roof, partly as a result of the pandemic has furthered folks’s reliance on expertise.

The brand new Apple Watch introduced on Tuesday, the Collection 7, will value $400, the identical value as its previous couple of fashions. Apple additionally launched a less expensive watch final yr, the SE, for $280.

Apple additionally unveiled a brand new iPad, which is able to value $330, the identical as final fall’s model. The one value bounce introduced on the occasion was for the brand new iPad mini, for $500, up from the corporate’s most up-to-date $400 mini that got here out in 2019.

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