Amazon CEO Andy Jassy: ‘It is nonetheless early days for us in media’

Amazon CEO Andy Jassy speaks with CNBC’s Jon Fortt.


Amazon CEO Andy Jassy instructed CNBC the corporate has large ambitions in leisure, from stay sports activities to unique content material for Prime subscribers.

“It is nonetheless early days for us in media,” Jassy instructed “TechCheck” co-host Jon Fortt in an interview that aired Tuesday morning. “We’re off to an amazing begin however we do imagine we have now a chance to supply a novel viewing expertise for our clients with actually unique and artistic content material.”

Amazon in Could introduced it will purchase MGM Studios for $8.45 billion, in a transfer broadly considered as underscoring the corporate’s rising ambition in Hollywood. The corporate has additionally been aggressively ramping up its investments in media and leisure, with $11 billion spent on content material for its streaming video and music providers in 2020, up from $7.Eight billion the yr prior.

Amazon’s “Lord of the Rings” tv collection, anticipated to debut in September 2022, will price at the very least $465 million for the primary season, an unprecedented funds for a streaming present.

A whole bunch of thousands and thousands of individuals are actually watching Amazon’s unique content material, stated Jassy, in certainly one of his first interviews since taking the reins as CEO from founder Jeff Bezos.

Amazon has more and more set its sights on stay sports activities content material because it hopes to hook extra viewers and convert them into Prime subscribers. Sources instructed CNBC that Amazon has a critical curiosity within the Nationwide Soccer League’s “Sunday Ticket” and is in talks with the league concerning the bundle.

Jassy declined to touch upon Amazon’s urge for food for “Sunday Ticket,” however he stated the corporate has a “crucial partnership” with the NFL, citing AWS’ earlier agreements with the league.

Amazon’s lineup of branded TV units, the primary it is ever launched, may function a brand new format to mix leisure and commerce, Jassy stated. The TVs are outfitted with Amazon’s Hearth TV software program and Alexa voice management.

“More and more, individuals will do commerce in these mechanisms,” Jassy stated. “Between what we do with Alexa and what we do in the lounge, I feel we have now a chance to vary what’s potential for individuals and what’s accessible to individuals.”

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